Luxury means something different to everyone. But when it comes to luxury goods, a lot of people will say that luxury equals expensive. But to decide whether an item is expensive some factors, other than the price tag, should be taken into consideration. The general rule with luxury goods is that you actually pay for the quality of the item, the man-hours that went into making it and the fact that these items are made to last. Especially this last rule makes buying luxury items a sustainable investment.
Sustainability is a key term used in almost every industry at the moment, but certainly the fashion industry. Over the years we have become more knowledgeable about this, causing the mindset of brands as well as customers to change. A survey from high-end department store Selfridges has even shown that 90 percent of its customers want to buy less in order to consume more sustainable. On this subject, luxury brands have the advantage of their goods simply lasting longer than than a high street equivalent. Luxury goods are often specifically purchased for longevity, as a true quality investment.
Today, quantity is out and quality is in. This means that fashion lovers are investing in key pieces, items that give them versatility, are durable and truly comfortable due to a well-made silhouette. Versatility is in important key value at MALA CHETTY as well. Our entire Josina Collection is made to be worn in a day-to-night setting, meaning that with just the simple change of heels, a clutch and accessories you’ll be ready for another occasion. For example with our beautiful Spring Morning dress, which looks instantly dressed due to its unique details. Wear the dress without the waist sash and a pair of sunglasses during a beach day. Get glamorous at night and show of the low cut back by wearing your hair up. Add a matching clutch and you’ve got a luxurious look. Easy as that!
The quality of an item is also defined by its materials. At MALA CHETTY we opted for silk. This choice of fabric was simple, as silk is nog only the epitome of luxury. Silk is a lightweight material, which makes it great for traveling and it won’t take up a lot of space in your wardrobe. Besides it’s aesthetic qualities, silk has the ability to maintain its quality up to 2000 years, making the material extremely durable and thus sustainable.
Our luxury resort wear is produced with the greatest care. From the making of the silk fabric and the colouring of yarn to the delicate finish of the stitching and hand painted prints, all factors that result in a line with authentic pieces, worth the investment.