30/07/2020

SEASONLESS DESTINATION WEAR

If you are keeping up with the fashion industry, you might have heard of the open letter released by a group of brands and fashion professionals led by Belgian designer Dries van Noten. The letter is calling for the industry to realign its current fashion calendar with real-world seasons for a number of reasons. Following this letter, that has been released in the critical time of COVID-19, many other brands, big and small, have come forward supporting the issue. A crucial change in the industry that MALA CHETTY is more than happy to see.

When our founder started MALA CHETTY a little under a year ago, the idea was born out of a lack of appropriate destination wear off-season in stores. Think about it, when you’re planning a holiday to a sunny destination in November, chances are you won’t be able to find a suitable outfit in your favourite boutique during that time of year. This is why Mala created a beautiful and unique collection based on the idea of destinations, not the seasons we have throughout the year.

The urgent call for change from brands and fashion professionals will result in a huge adjustment in the ever so traditional fashion calendar. This is a great change for multiple reasons like the increase of environmental and social sustainability and the brand’s creativity. With the intent to start the process in winter 2020, some fashion houses will now show their collections twice a year at most, during the appropriate time of year. Others brands intent to show their designs at private fashion show without the divide of summer- or winter garments. The collections will hit the shops at the relevant time of year, aligned with the real-world seasons.

The beauty of MALA CHETTY garments is that they intended to be worn at any given sunny destination, no matter the season. MALA CHETTY offers luxury resort wear made of 100% silk. The first sketches were made only less than a year ago and today the collection has 15 beautiful dresses and kaftans, four stylish clutches and six elegant sandals. A full-fledged first line characterised by the day-to-night aspect of the garments. With a simple change of accessories and shoes, each garment can be worn all day for different occasions. Thanks to their light weight, MALA CHETTY's garments are perfectly suited for a lifestyle of luxury traveling. The silk fabrics ensure that the fit is always soft and comfortable, yet flattering and elegant. In addition, silk has the ability to maintain its quality for up to 2000 years, making the fabric extremely durable for long-term use.

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